Dometic Presents Findings of New Report on Post-Pandemic Food Delivery Trends | New
Stockholm, Sweden, Oct. 27, 2022 (GLOBE NEWSWIRE) — A new report, with data from a multi-year independent study, reveals the latest developments in Europe’s post-pandemic food delivery industry. The results suggest that restaurants, food delivery platforms and grocery delivery services should stay focused on improving customer experience to capitalize on the gradual growth of the European market.
“2022 Food Delivery Trends”, a new white paper produced by Domestic, the global market leader in the mobile living industry, presents the latest market research on food delivery before, during and after the peak of the Covid-19 pandemic. Drawing on data from an independent study by Stockholm agency Food & Friends, the report focuses on data collected in 2021 and 2022 from more than 1,000 local Swedes on their eating habits and attitudes, both inside and outside the house.
Key takeaways from the white paper:
Unexpected market shifts challenge profitability in the food and grocery delivery industry
The pandemic, which has seen a dramatic increase in the number of food delivery services and businesses, has dramatically changed food and grocery delivery trends as well as consumer habits. Yet as parts of Europe have begun to ‘reopen’, with sweeping indoor dining restrictions being lifted, the report demonstrates an overall decline in consumer demand which has impacted the rate of growth of the market.
- The total number of respondents who ordered food from home increased from 62% in 2021 to 56% in 2022.
- Among those who ordered food delivered to their homes at least once a month, they fell from 37% in May 2021 to 29% in May 2022.
Other factors likely to impact this decline include the general struggle of companies to find profitable business models, layoffs and staff shortages (a global concern across all industries), dwindling equity financing -risk available as well as several mergers, consolidations and new partnerships – creating unstable market conditions. – as well as new legislation affecting gig-workers.
Potential market growth remains promising, especially with Millennials and Gen Z
Despite a series of economic challenges and lifestyle changes in the post-pandemic landscape, the study suggests that the food delivery market will continue to rise with an average forecast growth rate of 5.1% by 2023 to 2027.
Other report findings that support this trend include:
- Food delivery increased from 2021 to 2022 among 15-34 year olds. demographic, while those 35 and over order less.
Changing consumer expectations put pressure on food and grocery delivery services
Data from the report also reveals that consumers have higher overall expectations of restaurants and food delivery platforms than before the pandemic. The overall decline in consumer demand for delivery is forcing restaurants to improve customer service for delivery orders in order to regain profitability.
- Hot food delivered cold is the top concern for all age groups with 44% of 15-24 year olds. respondents and 40% of 25-34 year olds. respondents citing this as a particular complaint.
- 30% of survey respondents would order more often if the food hadn’t been shaken or looked nice.
Based on the study results, today’s largest food delivery customers (15-34 years old) are also the ones who complain the most about the way their food is delivered. These issues therefore need to be addressed strategically.
“The pandemic has significantly changed our access to restaurant-quality food and groceries,” comments Eva Karlsson, Acting Head of Other Global Verticals at Dometic. “This study highlights that in this current post-pandemic landscape, with the return of indoor dining, there is very little room for dissatisfied customers.”
To help restaurateurs, ghost kitchens and last-mile delivery platforms better meet these new expectations, Dometic has developed a sophisticated temperature-controlled delivery solution. DeliBox is a delivery box that has been designed to preserve the quality and temperature of food or other perishables seamlessly throughout the delivery process. It guarantees a better customer experience and offers these companies an opportunity to build trust and brand loyalty. DeliBox aims to secure the bridge from restaurant to table without compromising food quality. Read more here.
“We believe that insights into changing consumer demands are invaluable to all players in this competitive food delivery market,” Karlsson continues. “With the data and market analysis in this white paper, restaurants and online food delivery platforms should feel better equipped to invest in and improve the overall delivery experience for customers.”
Notes to Editor
For more information on the findings of the white paper, please see the full white paper, 2022 Food Delivery Trends here.
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential and professional applications. Our motivation is to create smart, durable and reliable products with exceptional design for outdoor and mobile lifestyle in Food & Beverage, Climate, Power & Control and other applications . Dometic employs around 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.
For more information about Dometic, please visit: http://www.dometic.com.